I just read about the "second wave" for the first time, and allegedly it was Starbucks' idea to "transform coffee consumption into a social event instead of just consumption of coffee".
But I can guarantee you, that that's a purely American view, as coffee consumption has been a social event long before in the rest of the world. Fika in Sweden was a thing since the 19th century. Sospreso has been a thing in Italy a century before Starbucks copied it. I don't know since when Kaffe und Kuchen is a thing in Germany, but my Gradma told me how her Grandma used to put out the white table cloth only for the Sunday Koffee. And she was long dead when Starbucks got their Idea of serving pastries with coffee. Austria got their first Kaffeehaus a century before the USA even existed. In Mecca, coffee houses were banned from 1512-1524 as they were too sociable for the imams who feard the politicization of the coffee drinkers.
And don't get me started on the "third wave", a marketing term coined by some hipsters in Los Angeles or New York to sell overpriced "specialty" coffee to other hipsters from San Francisco or Boston.