https://www.axios.com/ford-pickup-trucks-history

I guess self-reporting surveys must be lies then.

In other words, for the most part, these gas guzzling monstrosities are rarely used for hauling shit. Maybe they should just rent a truck when they need one?

Almost no one uses trucks daily for those activities. It's an occasional thing. In which case renting is cheaper. Hunting, too since the vast, vast majority of hunters aren't even hunting weekly.

Fishing? Collapsible poles or strap them to the top. It's not like the rest of the world has trucks and they do these things.

Also, coolers and camping gear? My brother in gaia get a hatchback.

We came up with trailers long ago for occassional hauling needs. Not that any of your needs even warrant one.

I fish with a Camry just fine.

We don’t have this kind of trucks in the Europe AT ALL and people still go fishing, do home repairs, carry heavy or large loads. This is all American lifestyle.

I can easily do all of that and more with my non-lifted mid-sized long-bed pickup. It's just a fact my dude; they are selling a self-image, not actual utility. Or what about a van with a roof-rack. In my professional experience that's a lot more utilitarian if you're a tradesman.

Again, it's all about an image that's been meticulously and brilliantly marketed and sold to very specific demographics.