439
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)
submitted 3 years ago by [M, B] to c/technology@lemmy.world
88 comments fedilink hide all child comments
 

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

you are viewing a single comment's thread
view the rest of the comments
[–] 15 points 3 years ago (1 child)

What’s the most baffling to me is that WB owned HBO and Cinemax when they created HBOMax, but they chose not to include Cinemax content.

I guess these days among the executive class, it’s just really cool to purposefully mismanage your IP.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 3 years ago

    It's because they didn't buy Cinemax to combine them into a bigger more valuable brand with more IP. They bought out Cinemax to eliminate the competition. And they did it around the same time that all the streaming services started taking off, so they obviously got their asses kicked by Netflix. Cable TV as a whole has really suffered since Netflix and Prime got really big.

  • permalink
  • fedilink
  • source
  • parent