It’s a broad label for anything they don’t like (LGBTQ+, feminism, DEI, etc.), but doesn’t “woke” mean you are awake? Would that imply that things that are not “woke” or are “anti-woke” are “asleep”?
Then they go on about conspiracies (“climate change is not real”, “deep state”, “5G is harmful”, “vaccines cause autism”, the list goes on unfortunately…) where they’re claiming that you need to “wake up to the truth”. Surely they don’t consider “woke” to be “the truth”, so shouldn’t they call it something like “asleep”, “sleepy”, “snoozy”, or similar?
Selfish people want to paint people better than them as bad, so they try to adjust the narrative to suggest that those better people are actually faking it. The term virtue-signaling suggests that these virtuous acts are actually just for appearances, and insincere.
The term woke has a similar implication. It's like "this person is trying very hard to appear to be virtuous, and in doing so, they're going too far, and doing more harm than good."
That's my intellectual take on it, anyway. Plebs just adopt the term without understanding the implied meaning. "Other team == woke == bad" is all 95% of them think.