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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership (www.sportskeeda.com)
submitted 11 months ago* (last edited 11 months ago) by to c/technology@lemmy.world
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] 23 points 11 months ago (2 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

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  • [–] 1 point 11 months ago (2 children)

    Isn't that the formula? They take all of the revenue, set aside the percentage they've set for revenue share, and then divide that among all channels based on viewer counts. Dropping viewership for all channels proportionally means that the same amount of revenue will still be distributed to the channels in the previous ratios.

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  • [–] 3 points 11 months ago (1 child)

    I'm not quite sure I understood what you were talking about, but they specifically showed their revenues from YouTube AdSense for the past year or so, and they showed exactly how much they gained from each video, and it shows basically a straight line, whilst the same graph for viewers shows a substantial decrease. I'm not sure if that was specifically for LTT or for all of their channels, but I'm assuming it was just for LTT. That has no relation to them then splitting their revenues to their different channels.

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  • [–] 1 point 11 months ago

    What I'm saying is if YouTube is sharing $10 million of revenue with channel owners in a month that has 1,000,000,000 total views across YouTube, that's a penny per view.

    Then, if the next month the reconfigure the view counts to exclude certain bots or views under a particular number, you might see the overall view count drop from 1,000,000,000 to 500,000,000, while still hitting the same overall revenue. At that point, it's $0.02 per view, so a channel that sees their view count drop in half may still see the same revenue despite the drop in view count.

    If it's a methodology change across all of YouTube, a channel that stays equally popular as a percentage of all views will see the revenue stay the same, even if the view counts drop (because every other channel is seeing their view counts drop, too).

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