As an American, nobody has to buy them at first. "Light trucks" like pickups and SUVs weren't always big in the US, but because they were more profitable, aggressive advertising campaigns turned SUVs from being something mocked for being unsafe, unwieldy, and inefficient into being what nearly everyone drives. I hate it. Infrastructure has shifted to accommodate them to the detriment of everyone else. Don't let it happen to you. The last several years the top 5 best selling vehicles in the US have been pickups. Not because anyone needs them, but because advertising has turned them into a cultural staple, despite their inconvenience.