I haven’t read beyond the Verge article and it would make sense that neurallink is YOLO-ing it as you say.

but all effort must be taken to minimize it

IME, I think people would be surprised at how much this isn’t entirely true. There are grey zones and industries with people with careers and deadlines. There are groups that know staying out of the limelight and not talking about the slightly dodgy thing they do is a good strategy. Yes there are ethics groups and oversight and a general awareness of the importance of not being evil. But I also wouldn’t be surprised if neurallink isn’t categorically different from a lot of animal industries.