Steve Jobs was a psychopath. He had maybe two good ideas (both of which Microsoft did first) and a ruthless drive to hustle those ideas into the public consciousness. But Apple was, at its heart, an advertising company that made some useful technology. It was so much of an advertising company that Jobs ended up dying from his own kool-aid, convinced he could outsmart the nation's leading oncologists when he was diagnosed with an easily treatable form of cancer.
