cross-posted from: https://lemmy.zip/post/46095141

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[โ€“] 2 points 1 year ago (1 child)

His theory of social representations is now widespread in understanding this process of cultural Chinese whispers. Influenced by Gabriel Tarde, he later criticized American research into majority influence (conformity) and instead investigated the effects of minority influence, where the opinions of a small group influence those of a larger one. He also researched the dynamics of group decisions and consensus-forming.

https://en.m.wikipedia.org/wiki/Serge_Moscovici

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