The need this came out of COVID and a lack of people wanting to go out. It's was a decent way to keep business open who would otherwise have to lay off all their staff. Once COVID ended, I assumed it would go away. However, money talks.
My wife was just saying how she thiks GPS is soon going to have a VIP tier to give you the best routes and the longer routes go to the people who don't pay (but still have their data harvested).