See I dislike this mentality though. Shouldnt the point of business be to make a product thats widely popular and accessible to essentially everyone? Unless of course your burgers are made with higher quality meat than your competitors(as an example), so you pay a little more in costs for the product itself. I really think this culture of businesses being viewed as successful only if they post "record" profits every quarter (while simultaneously rolling back policies that made the business good/popular because it cost more money) is going to absolutely break the consumers back at some point.