The second picture on the house seems suspicious as well.

By exception, advertising is forbidden at the following locations:

On the walls of buildings except when these walls are blind or have at least one opening with a unit area of less than 0,50 m²

Within 100 meters and in the field of visibility of buildings with an aesthetic, historic or picturesque character

Source: https://entreprendre.service-public.fr/vosdroits/F24356?lang=en