Both Zigbee and Matter do not rely on cloud connectivity as a protocol
In my ideal world, no devices would not rely on cloud connectivity ever, regardless of their choice wireless transport layer. The fact that the nature of Zigbee or Thread stop device manufacturers from stupid practices (such as relying on direct WAN access) is nice, sure, but does being less capable really make them better suited for the job? I would prefer to appreciate Zigbee or Thread for what they are and have, rather than by the fortunate side effects of what they can't do.