It flipped around because the founder of the movement, Ross, of AccursedFarms on youtube... released a video giving a status report...

And spending a good deal of the video explaining how Thor, PirateSoftware on youtube... has basically been making up bullshit and spreading nonsense about SKG for months now, actively campaigning against SKG, again, based almost entirely on him jumping to hysterical, catastrophic conclusions without factual basis

After that video... basically every single AngloSphere Gamer Youtuber has been putting out videos spreading the SKG messsge, and dogpiling on Thor for being a confused, overconfident narcissist... and Thor is now double triple quadrupling down with 'im the real victim' and other such tactics often employed by manipulative narcissists facing the revelation of their public persona as essentially entirely hypocritical.

EDIT: Also, as of right now, I'm seeing 723k...

Which is roughly +20k in only 6 hours from the time this OP was made.

EDIT 2:

If you've ever heard of, or seen the Freeman's Mind series... yeah, that's Ross, basically being Freeman's internal monologue, and turning the entirety of Half Life into an action comedy bonanza.

He had more recently been attempting to get through all of HL2 this way as well, in addition to doing esoteric game reviews... untill he got so pissed about Ubisoft being able to just murder The Crew, and what is going on with all games in terms of consumer rights... that he started the SKG movement, and hasn't had much time to work on his other stuff as much.