I agree with you about that, but these employees have chosen to do a job where they come face to face with customers daily, and some of those customers may get offended by seeing an employee wearing a BLM badge, in red states for example. The company doesn't want to antagonise a potential customer and lose a sale, so they're asking that no employees wear any political markings. And honestly, I think that's a fair request if you work in a customer-facing role.

Notice that this ruling only applies to Whole Foods workers, not Amazon warehouse workers, who can probably wear whatever they want since they don't deal with customers.

Because it is weird. It's even weirder for any average person to defend it.

You actually can fire people based on their political beliefs, because believe it or not, political affiliation is not a protected class under current US federal law (maybe some state law though). There are only 7 current federally protected classes: age, race, sex, religion, marital status, disability, and sexual orientation. That's why Republicans have been announcing they want to make political affiliation a protected class soon, because I guess that's the next big battleground, is employers start to hire/fire based on politics.

I take your points, but I guarantee you this isn't a decision about politics by Amazon, but purely a maximisation of revenue decision. Whole Foods employees interact with customers face to face, every day, all across the US, from blue states to red states. They know that their customers in some places consider BLM to be a political organisation, one that they don't support, and that goes for proud boys, KKK, whatever. The point is, you don't want to antagonise any customers coming in through the door, and corporate is aware that people are awfully sensitive these days and ready to kick off over any tiny thing, so to ensure no customer gets offended and takes their business elsewhere, and to ensure a policy which can be applied nationally for all states where Whole Foods exists, it's just easier to say they won't allow anything which their customers could potentially consider political.

That's all this is, it's not the political dog whistle some are making it out to be. This is just corporations wanting to remain neutral and take money from every customer, not just liberal ones. Hence I agree with this policy, it's not coming from a bad place and it's not an absurd request either.

And yes, as you said, not allowing someone to wear a religious article of clothing is a lawsuit waiting to happen, which will be a slam dunk, but this isn't the same.