Because the personalities that normally became wine snobs (Also proven to be BS) are getting into bud now too.

no way bro, my friend smoked some last week and was high as shit!

/s

it's easy to sell shit to people who just want to get super high because typically, they're already super high.

same for drunks.

I sold so many candybars at the VFW as a kid I singlehandedly paid for every field trip for my classes.

it does influence the structure

Nope. It doesn't even apply to the morphology.

This was an interesting read on the topic