Hasn't Tesla's design language always been about not rocking the boat aesthetically? The model S looks nice, but except for the lack of a grille it kinda just looks like any other car. You could make an EV look pretty weird as you don't really need an engine compartment, but it's harder to sell someone on both an exotic drivetrain and an exotic appearance. This think looks like it fell out of blade runner...

It also doesn't look very aerodynamic. I have some concerns about range, especially considering that Tesla doesn't exactly have the best record of honesty in that particular area.

I guess we'll see how it sells. Eventually.