• Kraven the Hunter (net loss: $70 million)
  • Megalopolis (net loss: $75.5 million)
  • Borderlands (net loss: $80 million)
  • Furiosa: A Mad Max Saga (net loss: $119.6 million)
  • Joker: Folie à Deux (net loss: $144.25 million)
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[–] 2 points 1 year ago (1 child)

Wikipedia seems to imply Madame Web (which is indeed an early 2024 movie) made $500k.

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  • [–] 0 points 1 year ago (1 child)

    No way. It made 100 million worldwide on an 80 million budget. Advertising would have been 40 to 80 million.

    It lost at least 20 million.

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  • [–] 4 points 1 year ago (1 child)

    If you believe Wikipedia has incorrect information and the budget of the film was actually $120 Million then I encourage you to find a source and edit the article. https://en.wikipedia.org/wiki/Madame_Web_(film)

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  • [–] -1 points 1 year ago (1 child)

    You’re missing a few bits of knowledge that will help make sense of their comment:

    • BO numbers are the total takings, and of course the exhibitors take a cut of that. For a big tentpole it starts maybe a 70/30 split in favour of the distributor, but by the end of the run it will be much less. As a rough rule of thumb, we divide the box office by two to get roughly how much gets back to the studio.

    • When media and fans (and Wikipedia) quote a film’s “budget” they’re actually referring to the negative cost. This is the cost incurred in development, production and post-production, up to the point that the film exists in a full version ready for distribution (the negative). It does not include marketing and distribution costs (prints & advertising), such as posters, premieres, trailers, junkets, billboards, media campaigns, but also dubbing, subtitles and getting the files to the Theater (usually via costly satellite time). The rule of thumb for a major release is to say they spent at least the same again as the negative cost on P&A.

    So if Madame Web had a budget around $100m, it cost the studio at least $200m. if it made $100m BO, then the studio got back $50m. So its a loss of around $150m.

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  • [–] 2 points 1 year ago* (1 child)

    Well, whatever metric you're using isn't what this article is using because the budget and box office earnings of Kraven on Wikipedia match. https://en.m.wikipedia.org/wiki/Kraven_the_Hunter_(film%29 it doesn't seem right to use a different metric just for Madame Web.

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