The word "educator" has grown in prominence in the past 10 years, but it's not a real profession. I completely understand why people involved in education administration like to use it - because it makes it sound like they're directly involved in teaching students, when in reality they are part of the gigantic bureaucratic structure that is siphoning money away from actually teaching students.

Teachers should call themselves teachers and be proud. It's a noble profession. Administrators, assistants, program coordinators, etc should just call themselves administrators for short, because they aren't educators. Being involved in education, and being an educator, are two different things.