It's very frustrating watching it happen as someone who is old enough to remember when it wasn't always this way. It used to be common business knowledge that if you help your customers, then your business will grow, and you'll be successful. But now these companies are so enormous, with such little competition, that their philosophy is "squeeze everyone until they're dead and then squeeze the new people who are forced to walk into your lair". It's not just the enshitification of the Internet, or the consumer market. These are companies that provide products and services so intertwined with our lives that it has become enshitification of the world, our very lives.