I'm not advocating this just making a point.

They could have 30% ownership and still receive 70% of the income. It's all in the contract. In this case, regardless of the financials, it would mean that they only have 30% of the power on decision making, and that's if that's left up to ownership, in any capacity. Maybe they only have 30% of the votes for the C-suite and after that owners are boxed out.

There are so many different ways to set up a company. Who knows.