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Meta whistleblower Sarah Wynn-Williams says company targeted teens with advertisements based on their ‘emotional state’ (techcrunch.com)
submitted 1 year ago* by to c/technology@lemmy.world
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[–] 14 points 1 year ago* (1 child)

I wonder how prevalent adblocking is among the younger generations

Speaking of advertising being a science like another person commented, it means it's data driven.

https://backlinko.com/ad-blockers-users

https://datareportal.com/reports/digital-2024-july-global-statshot

Lots and lots: https://www.ecosia.org/search?q=how+prevalent+is+adblocking+by+generation

But more to the point:

Women in every generation block less ads however, which I found interesting.

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  • [–] 0 points 1 year ago

    My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.

    Also I think women are also more likely to use social media which usually don't have ad blockers.

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