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Advertising revenue in Twitter crashes by 50% (lemmy.world)
submitted 3 years ago by to c/technology@lemmy.world
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nuff said

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[–] 0 points 3 years ago (1 child)

Hmm maybe putting in rate limits, thus greatly reducing the amount of time people spend on the app, isn't the best strategy for a platform whose main source of revenue comes from advertising?

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  • [–] 0 points 3 years ago (1 child)

    I think there is like a 1% chance rate limits were an actual thing. It really feels like someone fucked something up, caused the issue and the "rate limits" were how Elon decided to try and play it. Then "increasing" the limits multiple times to completely illogical values was the system slowly coming back up. Elon increasing that limit makes him look like he is listening to the users and thus the good guy.

    I have not seen anyone complain about rate limits since the day it happened. Other than jokes has anyone seen or heard of the issue?

    I would say a company suddenly introducing a major policy change like view limits with no warning is beyond stupid but then again it is Elon who seems to believe he is God's gift to tech.

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  • [–] 1 point 3 years ago

    Yup it’s been real. https://www.piquenewsmagazine.com/must-reads/bc-government-hit-tweet-limit-amid-wildfire-evacuations-7268169

    The rate limits are because serving such a service at scale without the user noticing requires continuous innovation to get through scale bottlenecks; but with the engineering team greatly reduced, a lot of that work isn’t happening anymore. Typically, you’d get through those bottlenecks by coming up with some heuristics that make it seem like the service is doing a ton, when really it only needs to do little (like by sharding data, or by pre-caching a bunch of stuff). Without anybody to work on those heuristics to fake things, you gotta restrict with real restrictions.

    Source: that’s what I do for a living. I’ve been working on some of the highest-scale services out there for over a decade.

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