When you buy Canadian-made products or products with Canadian input...
I like that they make this distinction, rather than "Company based in Canada."
As I've done more research, it appears that going with Canadian made, even if the company's brand is from outside the country, has a greater impact than buying from a Canadian company who manufacturers elsewhere.
Of course, buying from a Canadian company who makes products here is the best way to go, if that option exists. 🇨🇦