I don't think it's Rust exactly. I think Rust is just newer and this attracts developers with less experience with licensing. It's not really something developers want to think about very much so they often just use the default. Heck, most code on github, etc., didn't have any licenses at all for a really long time until businesses realized they couldn't use the code without them due to copyright laws being applied by default but patents not being default in many countries, etc.
There are consequences to using copyleft as opposed to more permissive libre licenses, and vice versa, that may not be well understood by a lot of developers in general until they get into a situation where it matters. Either their code can't be used by people they wanted to sue it, or companies are abusing the code without proper attribution, etc.