Yes, with a few relatively minor exceptions (the charging mat is the only one I can think of) Apple doesn’t even really announce things that aren’t pretty close to being done, let alone advertise. For hardware generally within a couple weeks and major software more like 6 months

They really rushed the AI part cuz let’s face it, iOS hasn’t really innovated in a while. They typically wait for other makers to make a new thing (i.e. the swipe down to access settings in android), then take a few years to polish it.

Samsung and Google have been building AI models for a while, cuz they had access to tons of data. Post ChatGPT release Apple realised it’s suddenly light years behind its competitors. So yeah, this is likely the most half baked product Apple has ever released. Similar Apple Maps, but shouldn’t have advertised entire phones on these half baked feature.