You're splitting hairs about what people call growth when the term is used most commonly to refer to the ROI and the issue with sustainable business. A perfectly sustainable business is viewed unfavorably if it doesn't generate increased revenue beyond inflation. I.e. a company makes a revenue jump but no "new profits", it gets sandbagged.

The coop business model says "profits" get returned to member/owners as capital credits. Everyone employed can still do really well, members get value for their money, and investors can go fuck themselves.

We need more co-ops.