The fact that I was interested in the Zenfone 10 because it was small is kinda crazy. It's 5.92"... We're lost. I was looking to replace my "small" Pixel 4a which was 5.8".

I really wouldn't mind a phone between 5/5.5. But that wouldn't sell. That's why they disappeared.

If people are offered a 5.5 VS a 5.7, they'll choose the 5.7. Between a 5.7 and a 5.9, they'll choose the 5.9... That's how we got here. Just sales numbers.