A place where this type of DB really shines is in messaging. For example Discord uses NoSQL. Each message someone sends is a row, but each message can have reactions made on it by other users. In a SQL database there would be 2 tables, one for messages and one for reactions with a foreign key to the message. But at the scale of Discord they can't use a single SQL server which means you can't really have 2 tables and do a join to find reactions on a message. Obviously you could shard the databases. But in NoSQL you just lookup the message and the reactions are just stored alongside it, not in another table, making the problem simpler.
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