Of course everything a company does is in the best interest of the company.

That is not true, but that is part of the problem and also why Steam is at least a little better for us customers. Most companies only do what is good for the stakeholders short term, Valve does what is good for the company/single owner long term. And happy customers are good long-term, but not so important short-term.

It is still capitalism, and thus still terrible. But a tiny bit less terrible.

You can be happy about a decision while still understanding the business rational behind it.

Removing choices to the consumer isn't good. It may sound like they're doing a good thing, but if a racing game can include non-intrusive ads and either make the game cheaper or make more content without harming the experience, that's good for the consumer. If a company makes a shitty ad ladden game, you can always just not buy it. They aren't defending you. They're defending their method of making money and ensuring you can't make money without paying them, while removing options for the consumer.