Yeah, this is more about getting away from the centralised / commercial / corporate / commodified / compromised / etc -verse.

What do we call that side of social media anyway?

It would be nice to have a term to sum it all up. Because for a lot of people it's just the water they're in - they don't think about it, because it's default/mainstream. They don't even consider that they have a choice.

Kind of like, but not really, how the term cis makes people confront that they have a label, even if they don't think about it.