In this case, I'm referring to the notion that we all make minor sacrifices in our daily interactions in service of a "greater good" for everyone.
"Following the rules" would be a simplified version of what I'm talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? "Common courtesy", "situational awareness", etc...
I don't know that it's a "new" phenomenon by any means, I just seem to have an increasing (subjective) awareness of it's decline of late.
Well, if you have a population packed with people (call it 50%, 70%, whatever) who are basically scraping by, it's unreasonable to accuse them of being selfish for wanting to keep their hard-earned money while they're scraping by. Particularly when there's anything money's being spent on by the government which is lower priority than people's basic shelter, food, medicine, etc.