The article I looked at had a few side by side images, and while it does share a decently similar silhouette, the feeling I'd get seeing those 2 vehicles on the lot or the street would be so different between the pair. I get that underneath it's likely the same exact truck, but I'd see different types of people wanting one or the other and I wouldn't expect both to be coming from the same manufacturer.

Again, I'm not a truck person, but while I like those last generation of trucks before pickups had to go all aggro, the production model is dated now while the concept looks like they could successfully unveil it this year. It looks bold, but in a sci fi way moreso than in a Texas truck bro kind of way. Like someone could be hauling a suit of Fallout power armor in the back of it or be conducting some post apocalyptic research in the wasteland to save humanity.