There's also just the naming problem. Social media works best when its name sounds like a place and its verbs sound like normal actions. Mastodon is a three syllable elephant (or a metal band), versus a sky or a book (note: this isn't a hard and fast rule, since Twitter and Instagram pulled it off). And they call their posts toots. Officially, too, unlike the user-made meme of "Skeets". Toots are farts. No politician or business professional is going to say "retoot" with a straight face.
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