I don't know why, but I've gotten more resistance for suggesting that than Linux. Switched my wife to Linux no problem, another girl I know was like "do you really think it will run on my laptop with a Celeron? I will look into it." IT people I work with are like "yeah Microsoft sucks but I'm not ready".
People get REALLY comfortable with their shitty proprietary apps though, even tech literate people. I'm not even including stuff like Adobe which are great and people have spent years using processionally. I mean like Signal, which is functionally the same as any other messaging app and takes two seconds to get up and running.